With the campaign for the Fabia model, we addressed urban women and mothers who are interested in different content. We chose three Slovenian bloggers and gave them a Fabia that best suited their personality for three months: Ani Žontar Kristanc a spacious Fabio Combi Family, Tesa Jurjaševič an elegant Fabio Black Edition, and Evi Ahačevčič a dynamic Fabia Monte Carlo.

The main focus of communication was posts on profiles on social networks (blog, Facebook and Instagram), which were also shared on the social networks of ŠKODA Slovenia and the website. We prepared multi-page advertorial articles in selected print media, where the bloggers presented their experience with Fabia even more broadly.