DARS – electronic tolling

We wanted to inform a large and colorful group of domestic and foreign drivers about the irrevocable fact that we will introduce electronic tolling for heavy vehicles in Slovenia. We chose a musical background that is known in the region and appeals to the target group. The story, in which there are no more obstacles in the form of stopping at toll stations on the way along Slovenian highways, gives the driver’s imagination free rein. So he happily shares the viral video with his colleagues. We also advertised on the backs of trucks and print and radio advertising. The message is three-fold: you can’t do without the DarsGo device, no more time-consuming stops at toll booths, pay as much as you drive – Now nothing stops you!



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