Based on the communication platform designed last year and the excellently received online communications that we launched in most of Belinka’s markets in 2019, we designed an integrated universal campaign (TV, RA, BB, web, BTL) for all Belinka’s markets. Woody, the lovable wooden boy is now alive and well. That’s why he lives a full life. Nothing can stop him, because Belinka makes sure that he is always adequately protected, regardless of the weather conditions. This is the only way he can maintain a youthful body and a happy and cheerful spirit. The story will continue in 2021.