In the latest communication, which we carried out as part of the campaign for the promotion of ŠKODA vehicles for immediate delivery, we thought primarily from the consumer’s point of view – how passengers feel in the new ŠKODA. Joy, relaxation, playfulness are the feelings they express while driving, because they are really having a good time. They also sing Koala Voice in a song called Ker tu sve je tak lepo…, which we used as the background music and with which ŠKODA got even closer to the Slovenian audience.