{"id":3242,"date":"2023-05-15T20:26:35","date_gmt":"2023-05-15T18:26:35","guid":{"rendered":"https:\/\/www.votan.co\/storitev\/oglasevanje-online\/"},"modified":"2024-05-08T10:18:28","modified_gmt":"2024-05-08T08:18:28","slug":"oglasevanje-online","status":"publish","type":"storitev","link":"https:\/\/www.votan.co\/en\/storitev\/oglasevanje-online\/","title":{"rendered":"Online advertising"},"content":{"rendered":"\t\t
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Paid advertising is critical to success in B2B as well as B2C. Whether your budget is unlimited or small. We will examine the possible channels and, together with you, choose the ones that will generate the highest ROAS (Return On Ad Spend) return.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In the first step, we will do everything necessary to set up advertising and prepare campaigns on Google and\/or Meta channels. In the future, we will manage, optimize and upgrade advertising campaigns and activities on a monthly basis.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • Setting up advertising and preparing campaigns for Facebook and Instagram<\/strong> <\/span><\/li>\n
  • Status and advertising account overview<\/span><\/li>\n
  • Opening or ad account configuration<\/li>\n
  • Adding an agency ad account<\/li>\n
  • Installation or review of Pixel for proper tracking of results (Facebook)<\/li>\n
  • Analysis of online competition and its advertising<\/li>\n
  • Market research, target groups and trends<\/li>\n
  • The decision for the appropriate strategy of the campaigns<\/li>\n
  • Setting up a campaign and defining ad groups (number depending on needs and budget)<\/li>\n
  • Establishing targeting or creation of target groups<\/li>\n
  • Setting up a remarketing campaign<\/li>\n
  • Preparation of texts and creative solutions for image ads<\/li>\n
  • Determination of campaign KPIs<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Setting up advertising and preparing campaigns for Google<\/strong><\/p>\n

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    • Status and advertising account overview<\/li>\n
    • Opening or ad account configuration <\/li>\n
    • Adding an agency ad account<\/li>\n
    • Establishing monitoring of advertising results <\/li>\n
    • Keyword research <\/li>\n
    • Preparing a list of keywords <\/li>\n
    • Analysis of online competition and its advertising<\/li>\n
    • The decision for the appropriate strategy of the campaign<\/li>\n
    • Setting up a campaign and defining ad groups (number depending on needs and budget)<\/li>\n
    • Establishing targeting or formation of target groups<\/li>\n
    • Determination of campaing KPIs<\/li>\n
    • Preparation of text ads<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Monthly campaign management and optimization (Google or Facebook)<\/strong><\/p>\n

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      • Permanent project manager<\/li>\n
      • Daily monitoring of campaigns <\/li>\n
      • Establishing new campaigns or advertising groups (the number depends on the client’s needs and budget)<\/li>\n
      • Preparation of new creative solutions for creating ads based on available material (x times per month)<\/li>\n
      • Adjustment of ads for placement on individual channels (Facebook, Instagram, Reels, Stories, desktop, mobile devices…)<\/li>\n
      • Ad testing<\/li>\n
      • Campaign optimization<\/li>\n
      • The client’s constant access to current results<\/li>\n
      • Monthly report by email<\/li>\n
      • Meeting about campaign results and status<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Investment in the buying of advertising space on the Facebook and Google networks<\/strong><\/p>\n

        Investment in online advertising consists of compensation to the agency for the preparation and implementation of advertising and investment in buying of advertising space (media budget).
        The size of the media budget depends on your goals, strategy and capabilities. If your post or sponsored ad, as little as EUR 30 can be enough for a few days of advertising. If it is an online shop with many categories, subcategories and many products and promotional campaigns, the necessary investment in media buying can amount to more than 100 EUR per day.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Project duration: On a monthly basis<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Starting price: 500 \u20ac<\/strong><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Inquiry form<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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